Privacy Policy
Introduction
Munificence Ltd, trading as Aqua Alloy ("we", "our", or "us"), is committed to protecting the privacy of all visitors and customers using our website ("Site"). This Privacy Policy outlines how your personal information is collected, used, stored, and protected.
Business Details:
Munificence Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Contact: info@aquaalloy.com
What Information We Collect
We collect personal data necessary to fulfil orders and provide our services, including but not limited to:
- Names, email addresses, phone numbers, shipping and billing addresses.
- Payment details (processed securely via third-party payment gateways).
- Order history, product preferences, and customer interactions.
Additionally, through the use of cookies and other tracking technologies, we collect information about website usage, browsing activities, and device information (IP address, browser type, etc.).
How We Use Your Information
We use your personal data to:
- Process and fulfil your orders.
- Communicate regarding your purchases, inquiries, or account details.
- Provide customer support and after-sales service.
- Send promotional materials, updates, and newsletters (with clear opt-out provisions).
- Improve our Site and services, conduct analytics, and optimize user experience.
- Display personalized advertising via third-party platforms (e.g., Google Ads, Facebook Ads).
Sharing of Information
We may share your personal information with third parties, only as necessary, including:
- Payment processing services (e.g., Shopify Payments, PayPal, Stripe).
- Marketing and analytics providers (e.g., Google Analytics, Facebook Ads).
- Logistics partners or couriers involved in delivering your orders.
- Professional advisors or regulatory authorities where required by law.
We do not sell or lease your personal data to third parties for unrelated marketing purposes.
Cookies and Tracking
We use cookies and similar technologies to:
- Enable essential website functionality.
- Collect analytical data to optimize user experience.
- Support advertising activities including retargeting and personalized ads.
You may control cookie settings through your browser; however, disabling cookies may limit functionality and user experience.
Your Data Protection Rights
Under UK GDPR and relevant data protection regulations, you have rights including:
- Access to your personal data.
- Correction of inaccurate information.
- Request deletion of your data under certain conditions.
- Object to or restrict processing.
- Data portability requests.
To exercise these rights, contact us at info@aquaalloy.com.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined or as required by law, typically for the duration of customer relationships plus a reasonable retention period (e.g., 1–6 years).
Security of Your Data
We employ industry-standard security measures provided by Shopify and GoDaddy, including SSL encryption, secure payment processing, and restricted access controls, to protect your personal information.
International Data Transfers
Your personal data may be stored or processed outside the UK/EEA (e.g., servers based in the United States provided by Shopify). We ensure such transfers comply with applicable data protection laws, and data is safeguarded to standards equivalent to those required by the UK GDPR.
Children's Privacy
Our website and products are not intended for, nor targeted at, children under the age of 16. We do not knowingly collect personal data from minors.
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or regulatory requirements. Updates will be posted clearly on this page.
Contact Us
For any queries or concerns related to this Privacy Policy, contact us:
Munificence Ltd (Aqua Alloy)
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: info@aquaalloy.com
Effective Date: 12/03/2025